top of page
All Posts


Will Winter 2026-2027 Be the Best Buying Window in Years for $1M+ Homes in the Triad?
Winter 2026–2027 could be one of the better recent windows for negotiating on a $1 million-plus Triad home, but it is not a guaranteed market bottom. Rising inventory and the quieter winter season may give prepared buyers more time and leverage, especially on homes that have been sitting or on new-construction specs. The trade-off: mortgage rates remain high, and exceptional homes in sought-after communities may still command strong interest. What do October’s housing number
willjonesrealty
2 days ago5 min read


What Does a Top-Five Triad Agent Actually Do for a $1M+ New Construction Buyer?
A top-five Triad agent helps a $1M+ new-construction buyer make sound decisions about the homesite, builder, contract, construction process and eventual resale, not just find a beautiful floor plan. The work starts before an offer or builder agreement and continues through inspections, closing and the transition into the home. In communities such as Manderley Estates and Lions Gate, that guidance can help buyers understand what they are committing to and what needs to be veri
willjonesrealty
6 days ago5 min read


What Makes Riverside at Oak Ridge the Triad's Most Complete Luxury Community for a $1M+ Custom Home?
Riverside at Oak Ridge brings together custom-home options, roughly one-acre homesites, and a clubhouse, pool, and tennis courts in one Oak Ridge community. For buyers considering a $1M+ home, that combination offers a distinctive balance of privacy, recreation, and access to Greensboro-area conveniences. Its appeal is especially clear in 2025–2026 sales and pending activity, though home prices and availability vary. Willie Jones, REALTOR® with Howard Hanna | Allen Tate, serv
willjonesrealty
Oct 186 min read


How Do I Choose a $1M+ Luxury Community in the Triad: Oak Ridge, Greensboro, or Winston-Salem?
For a $1M+ home, start with the lifestyle you want: gated acreage and custom design in Greensboro, wooded privacy in Oak Ridge, or a full-service community in Winston-Salem. In fall 2026, qualified buyers may also find room to negotiate, especially on homes priced above $2 million. Compare the homesite, builder, HOA, and total cost, not just the asking price. What should I compare before choosing a luxury community? Compare location and daily convenience, lot and setting, b
willjonesrealty
Oct 186 min read


What Is Happening in the Triad Luxury Market This Fall: Are $1M+ Homes Still Selling in Greensboro, Oak Ridge, and Winston-Salem?
Yes, $1M+ homes are still selling across Greensboro, Oak Ridge, and Winston-Salem, but they are taking longer and buyers have more room to negotiate than in the broader market. The Triad luxury median sale price is around $1.2 million; in Greensboro, homes above $850,000 are taking roughly 90–120 days to sell, compared with about 56 days for homes overall. At $2 million and above, approximately 11.7 months of supply gives qualified buyers added leverage. Those figures point t
willjonesrealty
Oct 144 min read


Is Pemberley Estates at Oak Ridge Worth $1.2M+ for a Custom Luxury Home?
Yes, Pemberley Estates can justify a $1.2M-plus price for the right custom luxury home, especially when the property offers approximately 4,000 to 4,600 square feet, a wooded one-to-three-acre homesite, premium outdoor living, and strong construction quality. It is not automatically a bargain, however; buyers should compare the exact home against closed sales, verify the well and septic systems, and evaluate the finishes rather than paying only for the neighborhood name. For
willjonesrealty
Oct 116 min read


Why Do $1M+ Buyers in Winston-Salem and Greensboro Choose a Top-Five Triad Agent?
For buyers searching above $1 million, the right representation can protect more value than a small difference in the commission or purchase price. $1M+ buyers in Winston-Salem and Greensboro choose a top-five Triad agent because luxury real estate requires more than access to listings. It takes neighborhood knowledge, builder relationships, careful valuation, and a clear view of resale potential. Willie Jones, REALTOR® with Howard Hanna | Allen Tate, serving the Triad and Tr
willjonesrealty
Oct 76 min read


New Construction vs Resale in Oak Ridge: Which Is Better For Your Budget in 2026?
Resale usually wins on purchase price per square foot and move-in speed, while new construction often wins on total cost of ownership and negotiation leverage through builder incentives. In Oak Ridge, the better choice in 2026 depends on your timeline, financing terms, tolerance for updates, and how much value you place on warranties and modern finishes. For buyers comparing Oak Ridge NC real estate, the price on the listing is only the starting point. A resale home may be li
willjonesrealty
Oct 47 min read


Is Luxury New Construction in Greensboro Still a Smart Buy in Fall 2026?
Yes, luxury new construction Greensboro remains a smart buy in Fall 2026, but only when the buyer chooses the right community, lot, builder, and contract structure. The $2 million-plus segment has approximately 11.7 months of supply, giving qualified buyers meaningful negotiating power, while custom construction costs commonly run $250–$350 per square foot before a recommended 10%–15% contingency. For buyers searching between $1 million and $10 million, the opportunity is not
willjonesrealty
Sep 307 min read


Is Brookberry Farm Still the Best Place for a $1M+ Home in Winston-Salem in 2026?
Yes, Brookberry Farm remains one of the strongest choices for a $1M+ home in Winston-Salem in 2026, especially for buyers who want privacy, amenities, architectural variety, and a connected northwest location. It is not automatically the best fit for every buyer, but its combination of custom estates, strong community facilities, and access to the Reynolda Road corridor keeps it near the top of the Winston-Salem luxury homes market. What makes Brookberry Farm different from
willjonesrealty
Sep 276 min read


What Does It Really Cost to Build a Luxury Home in Oak Ridge NC in 2026?
Building a luxury home in Oak Ridge, North Carolina, typically requires an all-in budget of about $1.3 million to $2.3 million or more in 2026. Construction may run approximately $250–$350 per square foot, but the final number also includes the homesite, grading, utilities, design, permits, landscaping, outdoor living, and a contingency reserve. The most important point for buyers is simple: a builder’s base price is not the same as the finished project cost. In Oak Ridge NC
willjonesrealty
Sep 237 min read


Why Are There So Many Price Cuts on Luxury Homes for Sale in the Triad This Fall?
There are so many price cuts on luxury homes for sale in the Triad this fall because the market has split into two distinct lanes. Homes under $500,000 are still moving quickly, while the $625,000-and-above segment has more choices, longer marketing times, and buyers who are willing to negotiate. In that upper tier, roughly 30% of listings have taken a price cut, and many are taking 60–90 days to sell. That does not mean every price-reduced home is a bargain, or that every lu
willjonesrealty
Sep 207 min read


Luxury Triad Real Estate Rotation: Is Lions Gate the Best Luxury New Construction Community in Greensboro for Estate Buyers?
Yes, Lions Gate is one of the strongest choices for estate buyers seeking luxury new construction Greensboro has to offer, especially if privacy, large homesites, and high-end custom construction matter most. With only 30 estate homesites starting at 1.35 acres, homes ranging from approximately 4,000 to more than 5,500 square feet, and pricing from roughly $1.9 million to over $3 million, Lions Gate delivers a rare combination of scale and exclusivity. The community may not b
willjonesrealty
Sep 166 min read


Is It Still a Good Time to Buy a Luxury Home in Winston-Salem in 2026?
Yes: 2026 can still be a good time to buy a luxury home in Winston-Salem if you are purchasing for lifestyle, long-term value, and the right location rather than trying to time a short-term price spike. The Triad market is more balanced than it was a few years ago, giving buyers additional time and some negotiating leverage, while well-priced luxury homes in established neighborhoods continue to attract strong demand. For buyers searching for Winston-Salem luxury homes, the c
willjonesrealty
Sep 137 min read


Which Oak Ridge NC Luxury Community Is Right for My Custom Home?
For most buyers seeking privacy, custom design, Oak Ridge schools, and convenient access to PTI Airport, Manderley Estates is the strongest place to begin. Its acre-plus homesites, established custom-builder team, and central Oak Ridge location create an exceptional foundation for a personalized luxury home. However, Riverside at Oak Ridge may be a better fit if you want private amenities, while Pemberley Estates and North Ridge deserve consideration if your priority is a qui
willjonesrealty
Sep 97 min read


Which Luxury New Construction Greensboro Community Is Right for My $1M+ Home?
For most $1M+ buyers, Grandover is the best fit for golf, resort amenities, and Greensboro access, while Lions Gate is ideal for privacy, estate lots, and a fully custom home. Buyers who prefer Oak Ridge NC real estate should focus on Riverside at Oak Ridge, Pemberley Estates, Manderley Estates, and North Ridge; if Winston-Salem is an option, Brookberry Farm is the leading pastoral master-planned alternative. The right choice depends less on the size of your budget and more o
willjonesrealty
Sep 27 min read


Are Oak Ridge Luxury Home Prices Still Rising in 2026? A Market Update for Triad Buyers
Oak Ridge luxury home prices are holding at elevated levels in 2026, but they are no longer rising at the rapid pace seen during the market’s strongest years. Recent market data places Oak Ridge median prices roughly between $600,000 and $717,000, depending on the source and whether it measures modeled values, active listings, or closed sales. For luxury properties, especially custom homes in Pemberley Estates and Manderley Estates, buyers should expect approximately 45–60 da
willjonesrealty
Aug 197 min read


What Makes Grandover in Greensboro NC the Ultimate Destination for Luxury Homebuyers?
Grandover stands out because it combines custom luxury homes, resort-style amenities, championship golf, and convenient access to Greensboro and the broader Triad. Set within a 1,400-acre master-planned development, Grandover offers a lifestyle that feels private and elevated while remaining close to I-85, the Greensboro Urban Loop, Piedmont Triad International Airport, shopping, dining, and major employment centers. For luxury buyers comparing luxury new construction Greensb
willjonesrealty
Aug 167 min read


Is Winston-Salem's Brookberry Farm the Best Luxury Neighborhood in the Triad?
Yes: Brookberry Farm is one of the strongest candidates for the best luxury neighborhood in the Triad, especially for buyers who want custom homes, resort-style amenities, natural beauty, and a connected community atmosphere. It may not be the best fit for every buyer, but its combination of lifestyle, location, home variety, and long-term appeal makes it a standout among Winston-Salem luxury homes. Why is Brookberry Farm considered one of the Triad’s best luxury neighborhoo
willjonesrealty
Aug 167 min read


Is the Triad Luxury Market Cooling Off or Heating Up in 2026? A Market Update for Winston-Salem Homebuyers
The Triad luxury market is cooling in pace but heating up in opportunity. In 2026, buyers of Winston-Salem luxury homes are seeing more inventory, longer decision windows, and greater negotiating power than they had in 2021 or 2022. However, exceptional homes in premier communities, especially those with acreage, strong amenities, custom construction, and limited resale supply, continue to attract serious demand. By Willie Jones, REALTOR® with Howard Hanna | Allen Tate, servi
willjonesrealty
Aug 97 min read
bottom of page